See what’s new with OptBlue.

Check out new opportunities to expand your customer base, thanks to recent OptBlue changes.
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New Emerging Market Industry pricing announced in April 2018. View the details and the MCCs here.
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New pricing and policy changes to Government, Education and Hospital industries.
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Eligibility expansion to 273 more franchise brands. View the full
list here.
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Updated Disputes Policies that are leading to fewer chargebacks and less disputes.
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Be the first to know about news and get access to sales tools and merchant insights that may help you get ahead of the competition. Sign up now and you will receive The Millennial Value Insights. This whitepaper will show your merchants how Millennial Card Members may offer significant growth potential for their business due to their income levels, spending habits and financially savvy mindsets.

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40% of survey respndents identified an emergence of millennials as on eo fthe consumer trends that will have the greatest effect on their industry.
Ordering logos and decals is free and easy through the American Express online portal.
~Dharma Merchant Services

Order and Place free signage for Merchants to drive sales1.

Use access code: OPTBLUESIGN
Did you know?
During an audit of merchants who began acepting American Express in 2016 we found 48% had no signage placed for any card brand2.

Acceptance is easier to sell with more benefits for Merchants.

Make more happen for you and your Merchants—
see how others have had success

Hear from ISOs and Agents
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Participating Providers

If you have any questions about OptBlue, contact your processor for more information.

Participating Providers
Clearent 1-866-435-0666 JetPay 1-800-834-4405
Elavon 1-800-725-1243 Sterling Payment Technologies 1-800-383-0561
EVO 1-855-381-8209 TransFirst 1-800-654-9256
First American Payment Systems 1-855-230-4558 TSYS 1-480-333-7600
First Data 1-866-382-8643 Vantiv 1-866-622-2390
Global Payments 1-800-367-2638 Wells Fargo Merchant Services 1-866-807-3188
Heartland Payments Systems 1-888-904-6773 Worldpay 1-866-505-5965
1 61% of consumers surveyed report they’re more likely to make a purchase from a small merchant when they see on the storefront that their payment method is accepted. American Express commissioned internet panel survey conducted in April 2017 based on purchases made at small merchants in the 3 months prior to the survey. “Consumers surveyed” consists of survey respondents who typically look on the front door or front window to see whether or not their payment method is accepted when making purchases from small merchants and who either (1) reported that they have an American Express card and used that card to make purchases at small merchants in the prior 3 months; or(2) reported that they do not have an American Express card and used Visa, MasterCard, a debit card, or payment services to make purchases at small merchants in the prior 3 months. Disclaimer: The trademarks used herein are the property of their respective owners.

2 Data collected from 157K visits by American Express representatives to OptBlue merchants acquired in 2016 with no previous American Express relationship. Visits took place between January 2016-December 2016.

3 The Shop Small Map and online directory only feature qualifying American Express® Card accepting small merchants. Online-only businesses can be found in the online directory. American Express reserves the right to decline any update to a merchant’s customer facing information if it contains inappropriate content. If you recently signed up to accept American Express Cards, please allow up to 7 weeks for your business to appear on the map or online directory. Merchants must be on the map to be recommended to customers.

4 Note: Millennials are defined as individuals born between 1981-2000, www.emarketer.com. Source: eMarketer, Inc., “US Millennial Shoppers 2017: How a Digitally Native Generation is Changing Retail.” January 2017 (New York American Marketing Association (NYAMA) and BrandSpark, “NYAMA/BrandSpark American Marketers Survey” in conjunction with Dapresy, Nov 29, 2016). www.emarketer.com.

5 Millennials are defined as individuals born between 1981-2000, www.emarketer.com. Source: eMarketer, Inc., “US Millennial Shoppers 2017: How a Digitally Native Generation is Changing Retail.” January 2017 (Bronto Software and Ipsos, “The Influence of Multi-Device Ownership on Ecommerce,” April 21, 2016). www.emarketer.com