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¹ 61% of consumers surveyed report they’re more likely to make a purchase from a small merchant when they see on the storefront that their payment method is accepted. American Express commissioned internet panel survey conducted in April 2017 based on purchases made at small merchants in the 3 months prior to the survey. “Consumers surveyed” consists of survey respondents who typically look on the front door or front window to see whether or not their payment method is accepted when making purchases from small merchants and who either (1) reported that they have an American Express card and used that card to make purchases at small merchants in the prior 3 months; or(2) reported that they do not have an American Express card and used Visa, MasterCard, a debit card, or payment services to make purchases at small merchants in the prior 3 months. Disclaimer: The trademarks used herein are the property of their respective owners.

² Data collected from 157K visits by American Express representatives to OptBlue merchants acquired in 2016 with no previous American Express relationship. Visits took place between January 2016-December 2016.

³ The Shop Small Map and online directory only feature qualifying American Express® Card accepting small merchants. Online-only businesses can be found in the online directory. American Express reserves the right to decline any update to a merchant’s customer facing information if it contains inappropriate content. If you recently signed up to accept American Express Cards, please allow up to 7 weeks for your business to appear on the map or online directory. Merchants must be on the map to be recommended to customers.

⁴ Note: Millennials are defined as individuals born between 1981-2000, www.emarketer.com. Source: eMarketer, Inc., “US Millennial Shoppers 2017: How a Digitally Native Generation is Changing Retail.” January 2017 (New York American Marketing Association (NYAMA) and BrandSpark, “NYAMA/BrandSpark American Marketers Survey” in conjunction with Dapresy, Nov 29, 2016). www.emarketer.com.

⁵ Millennials are defined as individuals born between 1981-2000, www.emarketer.com. Source: eMarketer, Inc., “US Millennial Shoppers 2017: How a Digitally Native Generation is Changing Retail.” January 2017 (Bronto Software and Ipsos, “The Influence of Multi-Device Ownership on Ecommerce,” April 21, 2016). www.emarketer.com